Privacy Policy

Tires Minder’s Privacy Policy

Last updated: 21st of October, 2018

WHO WE ARE

We are Excelyst Inc, a company under laws of the USA, a developer, and publisher of applications that are made available via app stores, including Google Play Store. This Privacy Policy applies to personal information that we collect through our Tires Minder application (“Application”) and website https://www.tiresminder.com (“Website”) (together “Services”). By using our Services, you agree to be bound by this Privacy Policy and consent to our processing of information as specified therein.

INFORMATION WE COLLECT FROM YOU

Most of the information that we collect about you comes directly from you when you use our Application or interact with third-party ads in our Services. The information that we may collect about you through the Services broadly falls into the following categories:

Most of the information that we collect about you comes directly from you when you use our Application or interact with third-party ads in our Services. The information that we may collect about you through the Services broadly falls into the following categories:

  1. Information that you provide voluntarilyThe Application asks you to provide information pertaining to the maintenance of your tires, including tire rotation information, tire warranty information, and your car’s current odometer reading.
    Certain parts of our Services may ask you to provide personal information voluntarily. For example, we will ask for certain information in order for you to submit inquiries to us, such as:

    • your name, email address or other details, necessary to process your inquiries
    • any information you submit to our support team via email

  2. Information that we collect automatically

    When you use our Services, we may also collect certain information automatically from you and/or your device which may be considered personal information under applicable data protection laws, such as:

    • Data and analytics about your use of our Services
    • Your IP address and device identifiers such as your Advertising ID, Device ID numbers (for more see here “Advertising IDs and Device IDs”)
    • Your device type and the operating system that you use
    • Broad geographic location (e.g. country or city-level location) based on your IP address

    Advertising ID means Google Advertising Identity (“GAID”). These are unique identifiers for mobile device that advertisers use for personalized advertising. They are consistent across all mobile applications and thus allow cross-app tracking. On Google Android, you can opt out of these ads by choosing “Opt-out of personalized ads”. Advertising IDs are non-permanent, non-personal identifiers, which are uniquely associated with your device.

    Device identifier / information means device type, device model, device maker, device operating system and its language or other technical data like screen size or processor, or combination of this data available from a device for a developer for checking the device compatibility with a particular application.

    Some of this information may be collected through cookies.

  3. No special categories of informationWe do not request or intend to collect any “special categories of information” such as any information on health, race, religion, political opinions or philosophical beliefs, sexual preferences or orientation.

HOW WE USE YOUR INFORMATION

We use the information we collect about you/your device to deliver Services and to operate our business. We use it also for improving our Services, for enhancing security and for analytics and research purposes to make sure we provide you with the best experience. In addition, we use your information to promote our services and Games in our Games and also in other publisher’s apps and to display third-party advertisements to you. We use your information also for tracking and fraud prevention for advertising purposes and for complying with our legal obligations.

We use your information for the following purposes:

  • Delivering and improving our services. We use your information for developing, delivering and improving our, providing Application updates, technical troubleshooting, understanding and analyzing trends in connection with usage of the Application, and administering the Application.
  • Displaying advertisements. Your information for displaying third-party advertisements in our Services. Please see more in Advertising Section of this Privacy Policy.
  • Tracking and fraud prevention for advertising purposes. We use your information for tracking how our advertising campaigns perform and for identifying and preventing fraud for our advertising campaigns.
  • Analytics and research. We use your information for understanding and analyzing trends in connection with the usage of the Application, gathering demographic information about our user base, data about where the Application was downloaded from. We may also create reports and analysis for the purposes of research or business intelligence, for example to track potential problems or trends with our services, or to test our new application features and content.
  • Security. We use your information for enhancing the safety and security of our services.
  • Customer Support. We use your information for providing customer support to you and to respond to your inquiries.
  • Our legal obligations. We use your information when we are required to do so by law.

HOW WE SHARE YOUR INFORMATION

We cannot provide all services necessary for the successful operation of the Services by ourselves. We must, therefore, share collected information with third parties for the purposes of displaying advertisements, conducting analysis and research and for measuring advertising campaign performance. We also reserve the right to disclose your information (including personally identifiable information) when we are legally required to do so, to disclose your information in an anonymous and aggregated manner, meaning you could not be personally identified from it.

We may share such information to:

  • Our analytics providers. We use third-party analytics such as Google, Firebase for the purposes of delivering our services, conducting analysis, and research. The device data we share with such providers are encoded. The providers may assign a random ID to these data and they are not able to match it back to You. We can aggregate the data for benchmarking feature.
  • Third-party advertising partners. We have contracted with certain third-party advertising networks that assist us in delivering advertising to you that allows us to continue offering the Application for free or at low cost. Such third-party advertising partners include but are not limited to advertising providers listed at below in Advertising Section of this Privacy Policy.
  • Advertising partner’s third-party tracking provider. We allow our advertising partners to track impressions, clicks, installs or other advertising campaign performance indicators through their tracking providers for the purposes of measuring their advertising campaign performance. They may use their own third-party tracking providers.
  • We may contract with additional Partners or change existing Partners in the future to perform any services in connection with the Application. These changes shall be updated from time to time or promptly in case of material changes in our data processing practices.

We reserve the right to disclose your information (including personally identifiable information) in response to law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, the disclosure is necessary or appropriate. We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations, users or user experience. Additionally, in the event of a reorganization, merger or sale we may transfer any and all information (including personally identifiable information) we collect to the relevant third party.

ADVERTISING

We use advertising to fund our Services and to make our Application available for free. We offer our Application for free or at low cost and in order to do that we need to share information we collect from you with our third-party advertising partners.

  1. GOOGLE ADMOB

    AdMob is used to display ads in the Application. AdMob is a mobile application advertising platform created by Google. It’s used to promote mobile apps and to help advertisers make money through mobile apps by enabling in-app advertising.

    AdMob Policies

  2. HOW CAN YOU TURN OFF PERSONALIZED ADS

    Android

    Open the “Settings” application and select the “Google” menu item. Depending on your device, this option may not be visible on the main menu but you may use the search function at the top of the Settings menu to find it. From there, select the “Ads” sub-item and activate the option “Opt out of Ads Personalization” to prevent the creation of profiles and the display of personalized advertising. You can delete the advertising ID in the same menu at any time (“Reset advertising ID”), then a new ID will be created which will not be merged with the previously collected data.

CHILDREN’S POLICY

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

CONTACT US

If you have any questions about this Privacy Policy, please contact us by email at info@excelyst.com